Aneela Idnani

Aneela Idnani
  • Co-founder
  • Company: HabitAware

As “trichster”-cofounder of HabitAware, I lead design + marketing.
Our team is focused on helping people with subconscious behaviors, like trichotillomania (hair pulling), dermatillomania (skin-picking), onychophagia (nail-biting), and thumb-sucking.

Our smart bracelet helps a user become aware of the behavior, giving them the power to retrain their brain in time.